The ancestors of the founders of Indore were hereditary Zamindars and indigenous landholders (Jehangirdars) of Malwa. In Mughal times, the founders of these families received titles such as singh and Chaudhari, which established their claim to the land. In the 18'th century, control of Malwa passed to the Peshwa clan, and the Chaudharis came to be known as "Mandloi"s (derived from Mandals) because of the language they used and eventually the Holkars conferred the family with the title of singh Raja. (pp. 68-70) Major General Sir John Malcolm's Central India Part I). The family retained its possessions of royalty, which included having an elephant, Nishan, Danka and Gadi even after the advent of Holkars and also retained the right of performing the first puja of Dushera (Shami Pujan) before the Holkar rulers. Under Mughal rule, the family enjoyed great influence and was accorded confirmatory sanads by the Emperors Aurangzeb Alamgir and Farukhshayar, confirming their 'Jagir' rights. Rao Nandlal Chaudhary Zamindar, upon visiting the court of Delhi, received a special place in the emperor’s court along with two jewel studded swords (now at display in the Royal British Museum under the family's name) and confirmatory sanads. Raja Savai Jai singh of Jaipur a personal friend of his gifted him with a special "Gold Langar" which guaranteed a special place to him in all the Durbars of India. The family’s respectability and influence over Malwa was instrumental in the ascent of the Peshwas and Holkars to rulership of this region.

Rao Nandlal Chaudhary, the founder of Indore, was the Chief Zamindar (landlord), and had an army of 2000 soldiers. In 1713, Nizam was appointed as the controller of the Deccan plateau area, which renewed the struggle between the Marathas and the Mughals. From time to time the Maratha invaders kept harassing the people of Malwa and thus Nandlal singh arranged to pay 25000 rupees to them in return for guaranteeing the safety and security of his people, upon which the invaders returned back to the Deccan. (Memoirs of Malwa: Major General Sir John Malcolm: year 1912)